Entergy Texas Powers Holiday Magic
Published on October 08, 2026
New partnership for Holiday on The Waterway
The Woodlands Township has named Entergy Texas the presenting sponsor of its signature holiday lights experience, Holiday on The Waterway. Beginning with the 2026-2027 season, the annual celebration will be presented as Holiday on The Waterway – Powered by Entergy, marking a new partnership focused on growing the free holiday experience and creating memorable traditions for residents and visitors.
Holiday on The Waterway transforms The Woodlands Waterway into a spectacular winter destination each year, featuring more than one million holiday lights along the scenic corridor. Running nightly from the Saturday before Thanksgiving through the first weekend of January, the free, self-guided experience invites families, friends and visitors to stroll the illuminated Waterway, capture memorable photos, enjoy seasonal entertainment and celebrate the holiday season together.
Complimentary Township trolley service provides convenient transportation throughout the district, making it easy for guests to explore the lights, entertainment and surrounding businesses.
Since its launch, Holiday on The Waterway has quickly become a popular holiday destination in The Woodlands. During the 2025-2026 season, the primary event corridor recorded more than 209,000 pathway trips, representing nearly 74% year-over-year growth. The event also generated nearly 39,000 complimentary trolley passenger trips throughout the season.
The new partnership with Entergy Texas will help the Township continue building on that momentum while keeping Holiday on The Waterway free and accessible to the community.
“Entergy Texas continues to demonstrate what it means to be a great community partner,” said Township Chairman Brad Bailey. “Their support allows us to continue growing Holiday on The Waterway and creating an experience that families can enjoy together year after year. We are grateful for Entergy Texas’ investment in The Woodlands and are excited to have them help us take this community tradition to the next level.”
As presenting sponsor, Entergy Texas will also support the Township’s annual Lighting of the Doves celebration, further expanding its involvement in holiday programming in The Woodlands.
Additional information for Holiday on The Waterway – Powered by Entergy, including event schedules and seasonal programming, will be announced as the holiday season approaches.
About Entergy Texas
Entergy Texas provides electricity to approximately 538,000 customers in 27 counties. Entergy generates, transmits and distributes electricity to power life for more than 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. Its customers are connected to the Midcontinent Independent System Operator Inc. power grid, which is a regional transmission organization responsible for administering the transmission systems of member utilities in 15 states stretching across the central region of the United States and Manitoba, Canada. We’re focused on keeping costs for our customers as low as possible while providing reliable energy that our communities count on. We’re also investing in growth for the future with a more resilient, cleaner energy system that includes modern natural gas, nuclear and renewable energy generation. As a nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at EntergyTexas.com and connect with @EntergyTX on social media.